Branding Identity for The Oil Laboratory

The Oil Laboratory is a store that sells aromatherapy essential oils. Its sales model is through Pop Up Stores in major shopping malls and online sales. The store’s products are all made from different flowers to produce various industrial-grade essential oils with organic aromas. Our brand designer focused on this unique selling point and designed a series of brand systems, including logo, packaging design, and brand illustrations. The brand illustrations are drawn using watercolors to depict the postures of various flowers, humanizing the product components. Watercolor dots are used to highlight the flower stamens, symbolizing the fragrant aroma of the flowers. Using watercolors as the brand illustrations can reflect the brand’s organic products and its friendly and gentle personality.