Poster and leaflet design for Project C

Project C is an art learning program that aims to pass down the essence of different art forms through mentorship and education for the next generation. “C” stands for create, connect, and collaborate. The designer used light and shadow as the main design element to express the idea of inheritance in both the poster and booklet design. The title design features uppercase and lowercase “C” to represent the passing of knowledge and skills from master artists to the next generation, who will become future masters and pass on what they have learned. Dark colors are chosen to highlight the light and shadow effects and to express the professional effect of artists.