Promotion Event Design for Hong Kong Art Week

The Hong Kong Gallery Association holds a large-scale event called Hong Kong Art Week every year for two weeks in Hong Kong, Kowloon, and the New Territories. The event brings crowds into art galleries in the city, allowing people to discover that “Art is everywhere”. “Art is everywhere” is the slogan that our designers carefully crafted for Hong Kong Art Week, and it has become the main text design of the key visual for the event. The key visual design uses simple icons representing landmarks, combined with lines pointing in different directions to symbolize art connecting different cities. The background features a darker triangular color block with Hong Kong streets, emphasizing the main text design. The entire key visual is applied in poster design, web banner design, banner design, backdrop design, invitation card design, map design, and more.