TOTO Winter Advertising Campaign Design

This winter, TOTO invites you to embrace cleanliness and warmth.

The renowned Japanese bathroom brand, TOTO, unveils its seasonal winter advertising promotions annually, ensuring everyone is well-prepared for the colder months ahead. Their washlet seamlessly blend hygiene and comfort, becoming an essential companion for the winter season.

We had the privilege of contributing to the multimedia advertisement designs and print advertisement designs as well as in-store advertising promotions. Winter evokes thoughts of cozy moments in hot springs, a personal retreat from the chill. To capture the essence of warmth, our graphic designers centered the campaign around Japanese hot springs, evoking the nostalgia of Hong Kong people for Japan and while also reminding them of the intimate experience of Japanese toilet seats.

This print advertisement includes MTR 4-sheet lightbox advertisements, outdoor wall advertisements. Online multimedia Pop-up advertisements include Square, Inline Rectangle, Web banner, Leaderboard, Mobile Leaderboard, Large Mobile Banner, which are placed on Viu TV and other mobile apps. In-store promotional activities include shopwindow promotional stickers, thick promotional flyers, Pop-up price tags, etc. Premium materials like textured paper, silver embossing, and spot UV effects were used for the promotional flyers to align with TOTO’s upscale brand image and pricing strategy.